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EJ Victor Announces Partnership with ED Ellen DeGeneres

For Immediate Release

Morganton, NC—March 9, 2020 —EJ Victor announced today that it has entered into a licensing agreement with the ED Ellen DeGeneres brand. Under the agreement, EJ Victor will collaborate with the ED brand to create an exciting collection of home furniture.

 “I’m so excited to partner with EJ Victor on a new furniture line. If I’m going to come into your living rooms every day, I should at least offer you something to sit on,” stated Ellen DeGeneres.

 The Ellen Collection Crafted by EJ Victor offers an inclusive vision of style with modern, traditional and rustic design aesthetics. Primarily crafted in EJ Victor’s plant in Morganton, this collection will focus on sustainability using reclaimed wood, performance fabrics (from nearby mills) and natural materials and finishes. Design is critical, but uncompromising quality is paramount.  

Ellen and EJ Victor will launch with a capsule collection available online and at High Point Market in April 2020.

“Ellen’s love of nature, the seamless feeling of combining indoor and outdoor spaces with the use of natural elements – stone, rich leathers, reclaimed timber and lush fabrics excite our creative senses – all with the opportunity to spread her style and vision into a casual yet elegant collection of designs that honor history yet are very much today – comfortable and inviting – she is the ambassador of that movement,” says Chief Executive Officer John V. Jokinen.

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, accessories, baby and pet products, as well as home furnishings and décor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world.

About EJ Victor:

EJ Victor is a privately-owned furniture company located in North Carolina’s furniture heartland. Maintaining an unwavering commitment to time-honored, quality construction methods and cutting-edge design, EJ Victor offers its customers hand-crafted furniture, the gold standard in easily-accessible, courteous customer service and a strong commitment to global environmental sustainability. For over 30 years, EJ Victor has built upon its own premier brand while also becoming a best-in-class licensing partner to global lifestyle brands.


For additional information, please contact:

Erika Stair

Vice President of Communications

ED Ellen DeGeneres

(646) 214-2892

Bryan S. Berry

Marketing Director

EJ Victor